Magic Breakfast

Magic Breakfast Bagel Smile Girl Resized For Web
The partnership with Impetus has been invaluable in helping us to plan for our next stage of growth.

– Carmel McConnell, CEO, Magic Breakfast

The need: Half a million children arrive at school hungry. They struggle to concentrate which makes learning a challenge.

Our charity partner: Magic Breakfast supports 485 primary schools across the UK to run breakfast clubs that provide healthy food to children who come to school hungry. A recent Education Endowment Foundation evaluation showed that, in schools supported by Magic Breakfast, pupils made the equivalent of two months of extra progress in a year.

Our impact: Together with the Education Endowment Foundation (EEF), we’re helping Magic Breakfast to provide breakfasts to even more children. This means agreeing a plan on how they need to evolve to be even more effective on a larger scale. We're helping them to grow by strengthening their leadership team and their model of engagement with schools.

In October 2017, the Department for Education confirmed the release of a £26m tender to “kick-start or improve self-sustaining breakfast clubs” in 1,500 schools. Impetus and EEF supported Magic Breakfast in preparing for scale, and Eden McCallum provided them with pro bono support. Magic Breakfast then submitted a bid to deliver this tender as part of a consortium. In 2018, Magic Breakfast and Family Action won a £24 million tender to deliver breakfast provision to children at 1,770 new schools in poor areas across England.

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